Wicked Wholefoods is an ethical, responsible and sustainable company
We consider the well-being of our workers, consumers and the planet. Trust, traceable ingredients and transparency in to how we do business is paramount.
A percentage of the profits from Wicked Wholefoods will be donated to the El Shaddai Charitable Trust – a registered, non-profit Children’s Charity, working with orphans, street children and underprivileged children in Goa and other states of India.
Wicked Wholefoods founder, Tara-Lee Byrne has a personal connection with the Foundation: “Last year I had the privilege to work as a raw and wholefoods chef in Purple Valley Ashtanga Yoga Retreat Centre, Goa, India. Next door to our yoga centre was Rainbow House run by El Shaddai Street Child Rescue Foundation. The girls at Rainbow House are aged between 8 and 16 and have all been rescued from desperate situations – they may have been sleeping on the streets, victims of a disruptive family life or recently orphaned.”
With the support of staff and volunteers, the girls enjoy learning how to sew, cook and play music, so educational or creative materials are always gratefully received. The girls receive basic resources, such as food, shelter, clothes and medicine, and are encouraged to realise their full potential through education and day-to-day support. El Shaddai Charitable Trusts mission is “to bring childhood to children who never had it”. Wicked Wholefoods is honoured to support El Shaddai Street Child Resue Rainbow House through donation from every purchase of For The Love of Granola.
India is the land of dazzling smiles, a cacophony of honking horns and sacred cows, vibrant colours, intoxicating spices and everything is “no problem”. It touches you deeper than you could imagine and imprints its people, their positivity and genuine gratitude for what little they have. It gives so much and asks for so little in return.